Market Competition in Haiti

Currently there is no intense competition for Pfizer among the pharmaceutical market in Haiti, as long as Haiti is willing to accept the products. When the infamous 7.0 earthquake hit in 2010 several corporate companies were willing to donate millions of dollars worth of disaster relief supplies to the people in needs. Teva Pharmaceuticals, Becton Dickinson and Co., Abbott Labs, and General Electric are the top corporate pharmaceutical companies that donated materials in 2010 to help with the relief, but these companies have not decided to make permanent attachments in the country. Syringes, catheters, needles, and nutritional supplements were among some of the important materials donated after the earthquake. As of now, Abbott Labs is the greatest competitor because one of their specialties is being prepared to donate to countries that are prone to natural disasters. In the last 3 years, Abbott has donated $34 million in supplies to Haiti and keeps emergency medical supplements in the hospitals. This is a perfect opportunity for Pfizer to get their business involved with a society in need. Although corporate companies such as Abbott are prepared to donate medical supplies they only do so in times of desperation, but Haiti needs a company that is willing to provide for daily needs. Pfizer already participates in programs to prevent chronic illness and infections around the globe because as a company they strive to broaden access to its medicines and strengthen health care delivery for underserved people around the world. If Pfizer were to provide medical attention to Haitians, the service would prove their willingness to take social responsibility of healthcare for the less fortunate.